Design & Product Strategy
I’m Marcio Soriano, a hands-one Service Design Lead and Product Strategist.
I am passionate about the “zero-to-one” space, translating human-centred insights and early-stage ideas into new products and services.
Based in Barcelona, Spain.
Working globally.
Service Design
Customer Research
Co-creation
Rapid Prototyping & Experimentation
Product Design (UX/UI)
Branding & Art Direction
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Service and Product Design
I am a hands-on Service and Product Design professional, passionate about creating new products and services, always from a user perspective while collaborating with multidisciplinary teams across Product, Engineering and Business.
Trainings & workshop facilitation
I am passionate about co-creation and creating safe spaces for people and teams to collaborate, align and translate ideas into tangible outcomes. Design Thinking, User Experience, Innovation methods are some of the topics I cover in those sessions.
Branding & Art Direction
My background is Graphic Design and Visual Communications, that’s where it all started.
In this section you can see some work I did in the past as a pure Graphic Designer and Art Director.